Editorial Board   Guest Author

Mr. Miller

Dewiet Miller

Director of Food and Beverage, The Ritz-Carlton, Denver

Dewiet Miller is the Director of Food and Beverage at The Ritz-Carlton, Denver. He has successfully overseen all Food & Beverage and Culinary Operations for the city’s only AAA Five-Diamond hotel which includes the hotels’ signature restaurant, ELWAY’S Downtown, owned by former Denver Bronco and NFL hall of famer, John Elway. Mr. Miller’s widespread enthusiasm and deep knowledge of the hospitality industry have greatly impacted the Food and Beverage team’s accomplishments at The Ritz-Carlton, Denver with company-high scores in overall food quality, among other key areas which measure the success of the F&B sector. Mr. Miller embodies a simple philosophy, one that is based on this: the more you coach, train, empower and mentor your employees, it’s the better the investment you make in growing your business. A respected leader and champion for internal growth, Mr. Miller has increased the morale of ladies and gentleman, recently solidified record high employee engagement scores and guest satisfaction scores for the hotel. Mr. Miller joined The Ritz-Carlton Hotel Company, L.L.C. in 2000 with the opening of the posh golf and beach resort, The Ritz-Carlton, Rose Hall, Jamaica where he spent five years in various Food & Beverage positions. In 2005 Miller joined The Ritz-Carlton, St. Thomas Virgin Islands, where he was Assistant Director of Food & Beverage and was instrumental in overseeing the re-conceptualization in 2006 of the F&B operations at that property. Mr. Miller has also held the position of Director of Operations for The Ritz-Carlton Destination Club, St. Thomas, overseeing the day-to-day operations for the 105-unit fractional ownership resort. He was also instrumental in the refurbishment and renovation of 84 Ritz-Carlton Club Residences. Mr. Miller is proud to be from his native homeland of Jamaica and is considers himself to be a man of hospitality while maintaining an eye on quality at all levels, the same way he is about enjoying the music of his homeland.

Mr. Miller can be contacted at 303-312-3826 or dewiet.miller@ritzcarlton.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.