Mr. Halfmann

Keith Halfmann

Vice President of Operations

Marcus Hotels

Keith Halfmann is vice president of operations for Marcus Hotels & Resorts. Mr. Halfmann oversees the day-to-day operational responsibilities for several hotels in the Marcus Hotels & Resorts portfolio including the Hilton Madison, Wis.; Sheraton Madison, Wis.; Sheraton Clayton Plaza Hotel, St. Louis, Mo.; Hilton Garden Inn, Houston, Texas; Bloomington Hilton, Bloomington, Minn.; Crowne Plaza – Northstar, Minneapolis, Minn. and the Westin Columbus, Columbus, Ohio.

Mr. Halfmann is responsible for managing revenues, sales, financial performance, guest satisfaction and operational excellence for each hotel, as well as managing product and service quality standards for a variety of hotel brands. He also remains involved with the operation of the Mason Street Grill restaurant located in the Pfister Hotel in Milwaukee, Wis., which he successfully opened in 2006.

Mr. Halfmann has been with Marcus Hotels & Resorts for 12 years and has previously had a key role in developing the company’s food and beverage operations. He served as director of food and beverage at the Pfister Hotel where he concepted and opened Celia, a four-star restaurant, and Blu, a nationally-recognized cocktail lounge. Mr. Halfmann served as assistant general manager of the Hilton Milwaukee, where he concepted and opened the Milwaukee ChopHouse – one of the city’s top rated steakhouses. He also served as director of operations at the Grand Geneva Resort & Spa in Lake Geneva, Wis., where he implemented strategic revenue and profit contingencies and successfully re-concepted the restaurants, spa, ski chalet, retail areas and public space.

More recently, he served as general manager of the Pfister Hotel, where he led a $20 million renovation of the hotel, including guest rooms, lobby areas, the WELL Spa and the Mason Street Grill.

Prior to joining Marcus Hotels & Resorts, Mr. Halfmann worked at the Copper Mountain Resort, an Intrawest Resort in Copper Mountain, Colo. where he served on the repositioning and branding team after Intrawest purchased the resort from its previous owner. He also worked at Wyndham Hotels & Resorts in several food and beverage roles.

In addition to his work at Marcus Hotels & Resorts, Mr. Halfmann serves as a member of the Board of Directors for Feed My Sheep and sits on the Waukesha County Technical College Student Advisory Board. He is also a member of the Wisconsin Restaurant Association (WRA) and is involved with the United Performing Arts Fund Emerging Leaders organization. In his free time, he enjoys endurance training, triathlons and in 2010 successfully completed the Ford Ironman Wisconsin in Madison, Wis.

Mr. Halfmann can be contacted at 414-905-1200 or keithhalfmann@marcushotels.com

Coming Up In The June Online Hotel Business Review

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Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management