Editorial Board

Mr. Piraux

Alain Piraux

Director of Food & Beverage, The Peabody Little Rock

In 2011, Alain Piraux was named the director of food and beverage for The Peabody Little Rock. His impressive resumé boasts experience in the food and beverage industry from hotels in Tokyo, Japan and St. Thomas in the U.S. Virgin Islands. After receiving his degree in management and culinary arts from Ecole of Hotellerie in Paris, France, Mr. Piraux went on to serve as executive assistant manager of food and beverage at four properties of The Ritz-Carlton chain. He served on a task force for The Ritz-Carlton openings in Jamaica, Puerto Rico and China, as well as various U.S. locations. Prior to joining The Peabody family, Mr. Piraux was the executive assistant director of food and beverage at the Hilton Tysons Corner in McLean, Va. Mr. Piraux's vast experience ranges from executive chef and operation of food and beverage outlets to revenue management, sales and marketing strategies, and facilities renovations. The Peabody Little Rock is a Four-Star, Four-Diamond, Wine Spectator Award of Excellence property within the portfolio of Peabody Hotel Group. Located in the downtown River Market District, The Peabody Little Rock offers luxury accommodations, fine dining, elegant ballrooms and meeting spaces, and the world famous Peabody ducks. For more information, visit www.peabodylittlerock.com.

Mr. Piraux can be contacted at 501-906-4000 or alain.piraux@peabodylittlerock.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.