Editorial Board   Guest Author

Mr. Silvestri

Sebastien Silvestri

Vice President of Food & Beverage, The Venetian

Growing up in the south of France with a French mother and Italian father, Sebastien Silvestri learned both languages fluently and developed an appreciation for food and beverage at an early age from his uncle, a successful restaurateur in the Italian Riviera. Mr. Silvestri attended Esitel in 1993 where he studied culinary arts and hotel management and graduated with honors in 1997 after successfully completing the leadership program. Mr. Silvestri’s career began at the Lanesborough Hotel in London, England where he served as a restaurant manager. He was then transferred to the United States to become the F&B Manager at The Mansion on Turtle Creek in Dallas where he worked with celebrity chef, Dean Fearing. After a successful four years with Rosewood Hotels, he welcomed his first daughter, Amelie, and relocated with his family to Tahiti in the French Polynesia where he became the Director of F&B at the Orient Express Hotel, Bora Bora Lagoon Resort and Spa. In 2005, Mr. Silvestri was recruited to open the new spa tower at Bellagio in Las Vegas and served as the General Manager at Sensi. After the birth of his second daughter, Angelique, in 2006, he relocated with his family to Newport Beach, Calif. to become the Director of F&B at The Island Hotel. Currently, Mr. Silvestri is the Vice President of Food & Beverage at The Venetian and The Palazzo Las Vegas where he oversees the properties’ casino and pool beverage departments, in-suite dining department and refreshment center. He also works with several of the properties’ joint venture partners including celebrity chefs Wolfgang Puck, Emeril Lagasse and Mario Batali. Mr. Silvestri enjoys spending time with his friends and family, traveling and enjoying a wide array of the world’s best food and wine.

Mr. Silvestri can be contacted at 702-414-4477 or sebastien.silvestri@venetian.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.