Editorial Board   Guest Author

Mr. Roman

Anthony C. Roman

CEO, Roman & Associates

Anthony C. Roman is CEO of Roman and Associates, a global insurance and corporate investigation, risk management, and security consulting firm. He is a frequent contributor to CNN, MSNBC, CNN International, Associated Press, New York Times, Crains New York Business, and New York Newsday. He is the software designer of WEB TRAC, a claims, legal, risk management and security intelligent software program. You can follow him @RomanSearch.com, Twitter and Facebook. He may be reached at aroman@romansearch.com. Mr. Roman has performed investigations throughout the United States, Europe, the Caribbean, South America and Chile. He has 35 years investigating criminal, corporate, insurance fraud and technical cases. The Roman & Associates management team is comprised of attorney investigators, former United States Justice Department special agents and former investigative journalists. Early in his career Mr. Roman was a member of the executive protection team for Harry and Leona Helmsley. His responsibilities for the Helmsley-Spear Corporation also included securing residential and corporate facilities, investigating major boutique hotel and corporate thefts, and internal malfeasance. Mr. Roman has worked for the insurance industry specializing in technical investigation which includes such areas as medical malpractice, environmental pollution and construction defects. He has also conducted major studies of metropolitan hospitals medical/surgical policies and procedures, uncovering and correcting deficiencies, which were likely to lead to medical/surgical incidents resulting in malpractice litigation. Mr. Roman has specialized in investigating multimillion dollar commercial burglaries including major art thefts, high value warehouse inventory burglaries and corporate internal malfeasance. He works to design policy and procedures for companies in the Fortune 500 group to deter organized crime infiltration of executive level positions. Other services that his company provides include high level security system audits, liability risk management, premise anti-theft measures and devising tractor trailer anti-hijacking procedures. In addition, he is a qualified commercial corporate pilot and flight instructor. Mr. Roman is a prolific inventor and is in the process of patenting five inventions including a software driven life-saving device and an anti-kidnapping device. He has been an Adjunct Instructor at the State University of NY Aerospace Department and is a former Human Rights Commissioner.

Mr. Roman can be contacted at aroman@romansearch.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.