Editorial Board   Guest Author

Mr. Hudak

Richard Hudak

Managing Partner, Resort Security International

Richard G. Hudak, Managing Partner, Resort Security International, graduated from Harvard University (BA) and later earned Masters Degree in Criminal Justice from InterAmerican School of Law in San Juan, Puerto Rico. From 1967 to 1970, Mr. Hudak served as an Officer in the United States Marine Corps and was decorated for his actions in combat during the Vietnam War. Following military service, Mr. Hudak was appointed as a Special Agent in the Federal Bureau of Investigation and was assigned to several offices during his 11 year career investigating criminal matters, conducting background checks on presidential appointments, and working counter-espionage and counter-terrorism cases. Mr. Hudak's corporate career includes cross-industry experience as Director of Corporate Security positions in banking (Mbank, Dallas, TX); hotels ( ITT Sheraton Corporation—500 hotels in 64 countries) and most recently with Loews Corporation (a holding company comprised of Loews Hotels, Bulova Watch Corporation, CNA Insurance, Lorillard Tobacco, Diamond Offshore Drilling, Texas Gas, Gulf South). In addition, Mr. Hudak has been employed as an International Security Consultant with Ackerman and Palumbo, Risk Management Group, and with Resort Security International, a company that he incorporated in Delray Beach, Florida. As an Adjunct Professor, he taught Master's level security management courses at John Jay University, NYC and has lectured at NYU, George Washington University, and at the Hotel Management School in Lausanne, Switzerland. In his current capacity as Managing Partner, Resort Security Consulting Inc. (RSC), Mr. Hudak provides security expert witness testimony and litigation support for several national law firms. RSC also works with architects and developers during construction of new resorts and hotels to create a practical and cost effective approach to security. RSC conducts security surveys and audits, and provides consultation for existing hotels and resorts, marinas, golf clubs, equestrian and ski operations to ensure that they have reasonable protection and safeguards in place. Finally, RSC provides valuable security expertise to selected vendors of security equipment, technology and services. Mr. Hudak sits on the Board of Directors for Safemark Systems, Inc., IdentityTheft911 and the Board of Advisors for I-OnAsia. He is an active member of ASIS, Society of Former Special Agents of the FBI, VFW, American Legion, Harvard Clubs of NYC and Palm Beach, and the Harvard Varsity Club, and is a past member of ISMA, IBSA and the AHLA Security Committee. Mr. Hudak has authored numerous published articles regarding contemporary issues in security management and has appeared on both radio and television programs. Mr. Hudak was featured on the cover of Security Magazine, January, 2007 edition.

Mr. Hudak can be contacted at 516-381-5252 or hudak@resortsecurity.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.