Editorial Board   Guest Author

Mr. Manetti

Maurizio Manetti

Director of Risk Management, Swissôtel Chicago

Maurizio Manetti is the Director of Risk Management for Swissôtel Chicago. Since August 2010, Mr. Manetti has been in charge of the hotel’s safety and security. His main responsibilities include establishing policies and procedures for the protection of the staff, guests, proprietary information, and physical assets. Furthermore, he develops and executes the hotel’s crisis management program. This includes the deployment of state-of-the-art technology solutions and innovated security management techniques to safeguard all assets. As a result of his career experiences, Mr. Manetti is trained and skilled in high-risk, high-priority situations. Before college, Mr. Manetti joined Italy’s Navy and served in the Navy Special Forces for two years advancing to Sailor 1st Class. After his time in the military, Mr. Manetti set his goals high and earned a Bachelors of Science Degree in both Engineering and Law/Criminal Justice from the University of Florence and University of Rome, respectively. Even more, he is a polyglot; his fluent languages include: English, Italian, Spanish and French. His education and military training provided a core foundation for his profession. Mr. Manetti has had an illustrious career in Italy and the United States. In Italy, Mr. Manetti was a Police Captain/Commander for the Italy State Police in Rome/Florence Italy. He oversaw the security for Florence International Airport, major sporting venues and led investigations among other things. Moreover, he specializes in organized crime, terrorism and drug enforcement. Since moving to the United States, Mr. Manetti has held several positions in risk management such as College Football Hall of Fame, Prada U.S.A and Sofitel Chicago. In addition to his many successes, he also serves as a member of the FBI Infragard, ASIS International, and the Chicago Special Agents Association among others. Mr. Manetti brings a wealth of knowledge and experience to Swissôtel Chicago.

Mr. Manetti can be contacted at 312-268-8110 or maurizio.manetti@swissotel.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.