Editorial Board   Guest Author

Mr. Hymanson

Michael Hymanson

Regional Manager, New York Metro Business Unit, U. S. Security Associates, Inc.

Michael Hymanson, CPP has been a licensed Private Investigator in New York State for more than 30 years. He is a graduate of the New York State School of Industrial and Labor Relations at Cornell University, Ithaca, New York. Mr. Hymanson was a director and owner of a New York State licensed Security Training School and a licensed Security trainer in New York and Connecticut. He also was an American Red Cross First Aid and CPR instructor. Mr. Hymanson has provided security consulting services for Fortune 500 companies, and many major organizations. He is currently the Regional Manager, New York Metro Business Unit for U.S. Security Associates, the nation’s fourth largest security firm. U.S. Security Associates provides security guard, concierge, fire safety director and patrol services to Hotels and other industries through a network of more than 140 branches nationwide. The company is Certified by the U.S. Department of Homeland Security under the Safety Act. Prior to working for U.S. Security Associates, Mr. Hymanson was the president and owner of Pan American Investigation Service, Inc., a White Plains based security and investigations firm that provided security and investigative services to prestigious companies and organizations in the New York Metro area. Mr. Hymanson is a past president and current Board member of the Associated Licensed Detectives of New York. He received that associations highest award, the Eugene R. Fink Memorial Award for dedication to the private investigative and Security industry in New York State. Mr. Hymanson is a Board Certified Protection Professional as designated by ASIS International, and is active in the New York Chapter ASIS Museum Security Directors and Hospital Directors Security Associations. He is an active member of the New York Chapter of BOMA, Building Owners and Managers Association Emergency Preparedness Committee, and a member of The Hotel Association of New York, and The International Association of Campus Law Enforcement Administrators.

Mr. Hymanson can be contacted at 914-557-4277 or mhymanson@ussecurityassociates.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.