Editorial Board   Guest Author

Mr. Shephard

David Shephard

Chief Executive Officer, Readiness Resource Group

David Shepherd is Chief Executive Officer for Readiness Resource Group, a veteran-owned small business founded in 2007 and based in Las Vegas, NV. RRG supports national preparedness, enterprise resilience and infrastructure crisis and risk programs. RRG execute programs in planning, training and exercises for the critical infrastructure; test and evaluation of technologies for emergency responders; assessments and technology integration for preparedness and prevention mission support; and develop and integrate special technologies for counter-intrusion and counter-surveillance applications. RRG provide operational know-how and technical assistance to enhance infrastructure protection and national preparedness with emphasis on the nexus between public safety and critical infrastructure owners/operators. From requirements analysis to systems integration, RRG advances the emergency, crisis and risk management mission with integrity and ingenuity in service. From 1999 to 2006, Mr. Shepherd was the Executive Director of Security at Venetian Resort Hotel Casino responsible for physical security, background investigations, terrorism, EMT coverage, construction security and special investigation. The Venetian is the fourth largest hotel in the world and includes ten million square feet of space in suites, shopping mall, night clubs, restaurants, theaters, convention space and casino. Operated the Emergency Command Center on natural disasters, life safety, terrorism and health concerns. During this same period Mr. Shepherd was also an instructor at University of Nevada at Las Vegas (UNLV) where he instructed undergraduate students in Criminal Investigations, and Criminal Evidence. He was a guest instructor for the Institute of Security Studies, Masters Program, specifically focusing upon Commercial Facilities preventive measures and Emergency Command Center Operations. Mr. Shepherd worked for the Federal Bureau of Investigation from 1975 to 1999 where he had twenty-two years experience in SWAT operations as Team Leader and Coordinator in domestic and foreign terrorism, kidnappings, extortions, fugitives, violent crimes and narcotics. He coordinated operations with local, state, federal, military (Navy Seals, Delta Force, Special Operations) and International law enforcement operations. He operated the Forward Command Center (FCC) for nuclear incidents (Nevada Test Site), and established aircraft hijacking exercises at McCarran International Airport and supervised criminal investigations in hostage situations and major criminal violations, such as armored car robberies, telemarketing frauds and arrested FBI Top Ten Fugitives over the course of his career. Before working for the FBI, Mr. Shepherd served as an officer in the U.S. Marine Corps where he was the physical fitness coordinator at Officer Candidate School, Quantico, VA. Mr. Shepherd was responsible to train officer candidates in the obstacle course, confidence course, bayonet fighting, hand-to-hand combat and all aspects of physical fitness. He graduated from the University of Utah with a B.S. in Marketing; from Golden Gate University with an M.B.A. in Management; and from Golden Gate University with an M.P.A. in Criminal Justice.

Mr. Shephard can be contacted at 702.685.0164 or shepherd@readinessresource.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.