Editorial Board

Mr. Samuels

Gerry Samuels

Founder & Executive Director, Mobile Travel Technologies, Ltd.

Gerry Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Mr. Samuels was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. Mr. Samuels is business advisor to an Irish government program for technology entrepreneurs. Mr. Samuels is an innovative and creative leader in the mobile and travel industry. He is a frequent speaker at industry conferences and a regular contributor to trade publications. Mr. Samuels has been at the leading edge of mobile travel – recognizing in early 2003 that mobile phones had the capability to transform the traveller experience. A travel industry veteran, Mr. Samuels has more than 20 years experience in the travel industry, at Thomson Travel (TUI) and then at Worldspan, where he became Director - Northern Europe. In 1997 he co-founded Gradient Solutions, a Dublin-based internet booking engine specialist. With a record of rapid and profitable growth, and a client list including many of Europe's and North America's largest airlines and intermediaries, Gradient was acquired by Sabre in August 2000. Following the acquisition, he served two years as Vice President, Business Development, Sabre. Mr. Samuels started actively looking at the opportunities in mobile travel in 2003 and started development on a mobile travel platform in 2004. Mobile Travel Technologies (MTT), a Dublin based mobile software development specialist for the travel sector, was founded in 2005 by Mr. Samuels, and he is the full-time Executive Director. He leads the commercial development of the organization. MTT boasts a team of more than 45 mobile travel specialists. The MTT mobile travel platform, M2B, powers some of the busiest travel m-commerce sites in the world, and millions of euro pass through the platform each week. M2B delivers the efficiency and speed-to-market of a “Develop Once, Deploy Everywhere” mobile approach. With M2B a single implementation delivers both mobile web and apps, but where other platforms produce lowest common denominator apps, M2B Next Gen deploys 100% real, fully native apps for each mobile operating system. MTT applies a layer of custom handcode to each app to take advantage of the native user interface capabilities of each mobile operating system. Mr. Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Gerry was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. He is business advisor to an Irish government program for technology entrepreneurs. MTT has quickly built up an impressive client roster of leading airlines and hotel chains including AirAsia, easyJet, S7, Virgin Australia, Jetstar, Melia Hotels International, Jumeirah Group and Atlantis the Palm Resort. Education: BA (Hons) Economics, University of Leicester.

Mr. Samuels can be contacted at 353-1-485-342 or gerry@mttnow.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.