Editorial Board   Guest Author

Mr. Allard

Matthew Allard

Chief Executive Officer & Founder, runtriz

Matthew Allard comes from a technology and hospitality background and founded runtriz in Los Angeles in 2006. runtiz launched the worlds first “iPhone Hotel” at Malibu Beach Inn in 2008, and since has continued to innovate new products and technologies for the hospitality industry. As president and founder of runtriz he leads innovation and product development as well as business development and overall strategy. Mr. Allard has spoken on a number of panels including Cal Tech Mobile forums and the Intelligence Group’s Trend School with Creative Artists Agency (CAA) and has taught masters level computer science classes at USC on mobile application development. Prior to founding runtriz, Mr. Allard acted as Web Manager for SBE Entertainment, where he led the development, design and architecture of their corporate website and venue web sites such as Hyde lounge, Katsuya, Bolthouse productions, Privilege, MyHouse, Crimson and Lobby nighclub. He also created a custom VIP management tracking solution for the hospitality and entertainment industry that allowed managers to receive end of night reports, and track VIP spend and activity at restaurants, nightclubs and hotels. Prior to SBE, Mr. Allard worked for Swap Drive Data Backup in Washington, DC, which was later sold to Symantec. While there he led innovation developing cross platform compatibility components that allowed users to have the same experience across different OS and browsers, and have drag and drop file backup functionality in the browser. Prior to Swap Drive Mr. Allard worked for Northrop Grumman in a development role, creating middleware for dynamic team formation with focus in military scenarios. Earlier in his career, he worked at AOL on the Modern Home research project, integrating software and hardware to create a ubiquitous computing experience in the household. Also worked on AIM (AOL Instant Messenger) and created bots for home automation through chat. Mr. Allard earned his BS in Computer Science from George Washington University and also played on the GW Golf team.

Mr. Allard can be contacted at 323-230-9727 or matt@runtriz.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.