Editorial Board   Guest Author

Ms. Riesenhuber

Darci Riesenhuber

Director of Brand Culture & Internal Communications, Embassy Suites Hotels

Darci Riesenhuber joined Hilton Worldwide in August, 2011, assuming the role of director, brand culture and communication, for the Embassy Suites Hotels brand. In this capacity, she ensures that all components of the Embassy Suites brand’s hotel-level training and communications effectively deliver and instill the brand’s key philosophies, values and the Embassy Make A Difference culture. She leads development and implementation of all brand communication to hotels, reward & recognition efforts and manages all brand conferences. Ms. Riesenhuber’s current focus is on developing an interactive, online community for hotel-level employees to share ideas and best practices. She is also working on a new team member orientation training program and developing a leadership mentoring program. Ms. Riesenhuber has provided consulting and coaching to leaders in a variety of industries including hospitality, healthcare, financial, legal and manufacturing. Her past clients include UPS, where she brought a renewed sense of ownership, passion and creativity to a company-wide, internal sales initiative that generated a return on investment in excess of $3.7 million within one year as a result of a grassroots employee engagement effort. Ms. Riesenhuber was also an organizational performance consultant and trainer for InterContinental Hotels Group (IHG). While there, she partnered with brand managers to design training and human resources strategies that ensured adoption and execution of their unique brand promises and personalities. She was also instrumental in creating the culture and customer service model for the launch of Hotel indigo, IHG’s first lifestyle hotel brand. As a facilitator, she has engaged, inspired and guided leaders of profit and non-profit organizations to develop & communicate business strategies that give their stakeholders meaning and purpose. As a coach, she has helped individuals maximize their potential by clarifying their aspirations, discovering their passion and realizing their goals, both professionally and personally. From an early age Ms. Riesenhuber learned to understand and appreciate different cultures. As a Navy “Brat” who was uprooted often during childhood, she gained a knack for adapting quickly to new situations. She is drawn to understanding what makes people “tick” and believes that while we are all unique, we share a fundamental need to belong, feel appreciated and to do work that matters. This philosophy informs her work. Ms. Riesenhuber earned her BS at University of North Carolina and holds an MA in Organziational Management from the University of Phoenix. She also holds various training certifications, including Achieve Global, and is a Certified Corporate Coach. She loves animals, the outdoors and singing aloud while driving her Mini Cooper convertible.

Ms. Riesenhuber can be contacted at 703-883-5490 or darci.riesenhuber@hilton.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.