Editorial Board

Mr. Chambers

Doug Chambers

Principal, Blu Spas, Inc.

Doug Chambers has been involved in the spa and salon industries for more than seventeen years. A business lawyer by training, he has been intimately involved in all phases of spas and salons, from planning and start-up through operation and expansion of spas, salons, and product companies. Mr. Chambers and co-author Cary Collier are the founders and principals of Blu Spas, Inc., an industry leading international spa consultancy and spa management firm offering distinctive design, project planning, spa operation, spa business analysis, treatment development, and training. Blu Spas is internationally recognized for innovations, establishing standards for luxury spas, proven revenue earnings, and cost-based planning. Blu Spas has participated in over 250 projects in 25 countries, including some of the most prestigious spas around the globe, and has one of the most respected portfolios of any spa consulting firm in the industry. During the past 25 years of its involvement in the spa and hospitality industries, Blu Spas has had extensive experience with hotel / resort spas, including new and existing facilities and those serving hotel guests, local residents, and members. Blu Spas has represented hotel owners, developers, corporate spa directors, and operators of leading hotels, resorts, spas, and mixed-use / residential projects, providing a wide range of spa consultancy including spa concept development, design, project planning, facility review and analysis of spa operations, spa financials, and management. Blu Spas’ roster of current and past clients includes Four Seasons, RitzCarlton, Fairmont, Raffles, International, Destination Hotels and Resorts, Hilton, and others. Blu Spas’ primary office is in Whitefish, Montana and with an auxiliary office in Los Angeles, California. Mr. Chambers has been a principal force in the creation and expansion of spa and salon brands, including the development and expansion of the Yamaguchi spa and salon organization with six locations in Southern California. His experience includes project planning, with special emphasis on feasibility analysis and concept development, and all phases of operations, including pre-opening, lease negotiations, financial planning, fiscal overview, employment matters, compensation schedules, litigation, marketing, advertising, and public relations. He has had primary responsibility for identifying, negotiating, and implementing expansion opportunities. Mr. Chambers has been key in the creation and advancement of product branding and has had principal responsibility for all phases of the design, development, manufacturing, marketing, and distribution of an extensive line of hair, spa, and skin products. Mr. Chambers contributed as an advisor for Billy Yamaguchi Feng Shui Beauty (released 2004). He has served as a creative consultant for various brands and has been a speaker or panelist for spa conferences on topics including technical innovation for the spa industry (Global Spa Summit) and spas as amenities for gaming and casino resorts (Gaming and Casino Conference). Mr. Chambers has authored or contributed to several articles for spa and salon industry publications.

Mr. Chambers can be contacted at 805-218-1613 or doug@bluspasinc.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.