Editorial Board   Guest Author

Ms. McIntosh

Suzanne McIntosh

President, McIntosh Human Capital Management

Suzanne McIntosh is President of McIntosh Human Capital Management, a Hospitality Executive Recruitment firm, based in New York City. MHCM recruits and helps build high performing teams for successful hospitality focused businesses. Ms. McIntosh’s search specialties are Sales and Operations professionals including Vice Presidents of Sales, Directors of Sales and Marketing, Directors of Revenue Management, Group, Leisure and Business Travel Sales Managers, Global Sales Directors, General Managers, Hotel Managers, Directors of Finance and Human Resources and Vice Presidents of Operations. Her searches have included placements in New York, Miami, Washington, DC, Los Angeles, San Francisco, Bahamas, London, Panama, Morocco and Shanghai. Prior to forming McIntosh Human Capital Management, Ms. McIntosh had extensive experience with prestigious hotel brands including Four Seasons, Fairmont and Morgans Hotel Group, leading and directing high performing sales teams throughout her career. She was born and raised in Toronto and started her career with Four Seasons Hotels and Resorts after graduating from Ryerson University's School of Hospitality Administration. She worked with Four Seasons for fourteen years, in senior sales and marketing roles in New York, Toronto, Southern California and Washington, D.C. Ms. McIntosh was Director of Sales and Marketing at the world famous Watergate Hotel in Washington, D.C., where she also marketed Jean-Louis Palladin, a Michelin Star chef. She went on to become Director of Sales and Marketing for Millennium Broadway, New York City, where her she rebranded and repositioned the Hotel and 100,000 square foot IAAC Conference Center and Hudson Theatre. She was promoted to Vice President of Marketing Communications for the fourteen Millennium Hotels in North America operated by the Singaporean-based Millennium & Copthorne Hotel Group. Ms. McIntosh was Director of Marketing at The Carlyle, a Rosewood Hotel in New York City. Prior to segueing her sales and marketing career into Hospitality Recruitment, she was Corporate Director of Sales for Morgans Hotel Group, leading a team of fourteen hotels and the Global Sales organization in the US and London. Please visit http://www.mcintoshhumancapitalmanagement.com for more information.

Ms. McIntosh can be contacted at 917-767-2971 or suzanne@mcintoshhumancapitalmanagement.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.