Mr. Hefler

Lawrence Hefler

Principal

Hefler International

Lawrence Hefler, principal of Hefler International and founder of BrandShares, is an accomplished marketer, whose vision and expertise in consumer marketing have driven results in the travel, leisure, and hospitality sectors. His depth of experience and understanding of shared and fractional ownership, residence clubs, and the evolving leisure real estate industry are the driving force behind BrandShares. The Hefler expertise in branding and marketing helps companies find, understand, keep, and grow customers - thereby building the value of their brand share. His mantra is that more than marketing, branding and sales training are critical in to compete in the marketplace.


Mr. Hefler is the former Vice President, Brand Marketing at Hilton Grand Vacations Company. At Hilton, he led global advertising, branding, marketing, e Business and strategic alliances. Before his five years at Hilton, he was senior manager at Walt Disney where he led the transformation of Disney Vacation Development and other Parks and Resorts niche business units into e-business organizations. Prior to entering the hospitality industry, he held senior marketing management roles with Fortune 500 brands including American Express, BellSouth, and Boise Cascade.

Mr. Hefler can be contacted at 407-644-7840 or hefler@cfl.rr.com

Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.