Editorial Board   Guest Author

Mr. Rizzo

Dennis Rizzo

President & CEO, Bentley Price Associates, Inc.

Dennis P. Rizzo is President and CEO of Bentley Price Associates, Inc. a hospitality-focused executive search firm acknowledged to be a leader in its field. Over four decades, Mr. Rizzo has built his business around an extensive network of international clients and solid relationships at the highest levels, successfully filling thousands of positions, including a large contingent of boldface-name executives. He began his professional career at an early age. After a tour of duty in Vietnam, the former United States Marine received his BA and took his first job at a major Miami hotel, where his talent was quickly recognized. In a very short time, Mr. Rizzo became the youngest person to hold the position of General Manager with the Hyatt Corporation, where he developed his strong administration and operations background. As a star player for Hyatt, Mr. Rizzo took over operations of the legendary “Hyatt House On Sunset,” which became a favorite stop for the biggest rock and roll acts in the world. His guests included Led Zeppelin, The Doors, and a VIP list of other entertainers who were attracted to Mr. Rizzo’s commitment to 5-star service. Following his well-publicized tenure in Hollywood, Mr. Rizzo was recruited as a General Manager for Le Baron Hotels. He applied his skills and style to opening the brand new Le Baron Hotel in Buena Park, California, while simultaneously managing and completely redesigning the flagship Le Baron property in San Diego. It was there that he innovated new systems for the Food & Beverage operation. In 1976, Mr. Rizzo founded Bentley Price Associates, Inc. to provide a unique approach to how key management and C-level executives are found and recruited for the hospitality and casino gaming industry. He created an entirely new method to target and recruit top talent in a fiercely-competitive environment.

Mr. Rizzo can be contacted at 805-686-1234 or drizzo@bentleyprice.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.