Editorial Board   Guest Author

Mr. Koethner

Michael Koethner

Wellness & Healing Consultant, Michael Koethner

Michael Koethner is currently residing in Beijing and is in partnership with various international companies in various countries, such as the US, Germany, Thailand, China to name a few. Emerging from the hospitality industry and the wellness/healing movement, he has accumulated extensive knowledge and understanding about various markets and is very much able to implement many features with a very practical (hands-on) approach. Mr. Koethner has worked, with and for various internationally renowned companies as well as for and with bespoke high-profile and very private enterprises and business owners. He is now involved/engaged in projects ranging from investment, bespoke wellness retreat projects, deluxe private residential real estate, logistics, manufacturing projects and more. He has been in China since 2006 and has gained a substantial insight of the market whilst being in contact with like-minded individuals on this topic. 

Mr. Koethner is a graduate from the Heidelberg Hotel Management School in Germany, holding a Government and Heidelberg Chamber of Industry & Commerce accredited "Trade Masters" in International Hotel Kitchen Management, and a "TTT - Train The Trainer" Certificate accredited by the Berlin Chamber of Industry & Commerce. In addition to that, Mr. Koethner is also a graduate from the "ACNT - Australian College of Natural Therapies", in Sydney, Australia and holds 4 Diplomas (Sports-Injury Therapy, Aromatherapy, Remedial Massage and Remedial Therapies) and 1 Certificate Level 4 in Integrated Body-Work Therapies. Furthermore, he is a graduate from the "Border College of Natural Therapies" in Melbourne, Australia and holds a Certificate Level4 in Bowen Therapy.

For the Hotel Executive Magazine, he is writing about the emerging market of preventive medicine and the alternative medicine movement that contains various old and new modalities, as well as the re-definition of an industry that has a profound future, but needs to force itself out of the cocoon of outdated thoughts, behaviors and ethics, that are incompatible with the future that is unfolding in front of us. We all need a very profound level of awareness of what is happening right now and we need to come together with conscience and leave the competition mindset behind, once and for all.

Please visit http://www.1421consulting.com for more information.

Mr. Koethner can be contacted at +86 861-224-5038 or mkoethner@yahoo.com.au

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.