Editorial Board   Guest Author

Mr. Koethner

Michael Koethner

Wellness & Healing Consultant, Michael Koethner

Michael Koethner is currently residing in Beijing and is in partnership with various international firms in various countries, such as US, Germany, Thailand, Slovakia, Africa, China to name a few. Emerging from the handicraft industry with exposure to wood-crafting, forge-craft, mechanical and electrical, Mr. Koethner eventually entered the hospitality industry with a further extensive move into the wellness/healing sector. Over the years he has accumulated extensive knowledge and understanding and is therefore very much able to merge many features of life with a very practical (hands-on) approach, based on his experience.

Mr. Koethner has worked, with and for various internationally and nationally renowned companies as well as for and with bespoke high-profile enterprises and private business owners. Mr. Koethner is now involved/engaged in projects ranging from investment, bespoke wellness retreat projects, deluxe private residential real estate projects, to name a few. He has been in China since 2006 and has gained a fairly good insight of the market, its possible future outlook and some foreseeable set-backs within a fast-growing environment.

Mr. Koethner is a graduate from the Heidelberg Hotel Management School in Germany, holding a Government and Heidelberg Chamber of Industry & Commerce accredited "Trade Masters" in International Hotel Kitchen Management, and a "TTT - Train The Trainer" Certificate accredited by the Berlin Chamber of Industry & Commerce. In addition to that, Mr. Koethner is also a graduate from the "ACNT - Australian College of Natural Therapies", in Sydney, Australia and holds 4 Diplomas (Sports-Injury Therapy, Aromatherapy, Remedial Massage and Remedial Therapies) and 1 Certificate Level 4 in Integrated Body-Work Therapies. Furthermore, he is a graduate from the "Border College of Natural Therapies" in Melbourne, Australia and holds a Certificate Level4 in Bowen Therapy.

At irregular intervals he is offering insights into some of the subjects that are currently on the rise or already been talked about. His purpose, when writing, is to create a certain level of awareness of what is happening subconsciously in the dominant masses of humanity and in each individual person and present a point of view that currently only a few consider as valuable, traceable and somewhat acceptable. He has previously contributed to the Hotel Executive Magazine and for "Spa China" a few years back.


Please visit http://www.1421consulting.com for more information.

Mr. Koethner can be contacted at +86 186-1224-5038 or mkoethner@yahoo.com.au

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.