Editorial Board   Guest Author

Mr. Rock

Jeremy Rock

Principal & Founder, RockIT Group

Jeremy Rock is a principal and the founder of the RockIT Group. With more than two decades of industry experience, he brings extensive knowledge in all areas of Telecommunications, Low Voltage Systems, and Hotel Systems and Applications. Additionally he brings real-world experience in project managing and overseeing the implementation of these systems across a multitude of challenging environments. Mr. Rock has successfully provided consulting services on numerous projects of all types, including some of the largest and most prestigious resort and hotel properties in the United States and abroad. He is an often published professional in various industry technology and trade publications and is an invited speaker at industry functions. Mr. Rock possesses a comprehensive skill set with vast knowledge of many critical systems and applications. His standing within the industry allows him to negotiate and deliver outstanding results and favorable cost points for his clients. Prior to founding the RockIT Group, he was the Director of MIS with Sunstone Hotels in San Clemente, CA where he was responsible for overseeing the Information Systems and Telecommunications for over 60 multi-branded and independent hotels as well as the Corporate Office. In addition to working with various hotel related systems at Sunstone Hotels, he was also responsible for overseeing the design of the company’s overall IT infrastructure. Mr. Rock is a Microsoft Certified Professional and is a Certified Hospitality Technology Professional. (CHTP).

Mr. Rock can be contacted at 714-826-9900 or jrock@rockitgroup.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.