Editorial Board   Guest Author

Mr. Devlin

Tuckey Devlin

President, Hemingway Hotels & Resorts

Tuckey Devlin leads the growth and development programming of Hemingway Hotel and Resorts. He is a seasoned real estate and business development professional with over 28 years of experience in all aspects of the industries, including development, project and property management, finance, sales and leasing, food and beverage operations, tax planning, accounting and syndication. Since 1983, Mr. Devlin has been a principal in numerous real property businesses, including a Texas real estate management and syndication firm, two national apartment housing redevelopment companies and an international services company providing a wide array of real estate and financial services now supporting the development of Hemingway Hotel and Resorts projects. As a principal or owners representative, Mr. Devlin has executed various real estate projects totaling over $350,000,000 and has been responsible for the management and profitability of a diverse real estate portfolio in excess of $1 billion in five states. Mr. Devlin is a graduate of the University of Texas at Austin with a BBA in Finance and Real Estate.

Mr. Devlin can be contacted at 305-735-8575 or inquiries@hemingwayhotels.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.