Editorial Board   

Mr. Hutcheson

Ken Hutcheson

President, U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, which was founded in 1986. Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the commercial landscape management franchise organization from a regional 18-franchise network to an industry leader with over 250 commercial landscape management franchises nationwide offering year-round grounds services.

Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He's skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships.

Mr. Hutcheson's focus is on the company's Franchise Development and the Support Teams that are central reasons for the company's steady national expansion and consistently high rankings on green industry, snow industry and franchise industry lists, including Entrepreneur Magazine's listing of best franchises in its annual Franchise 500 report, #9 on Lawn & Landscape Magazine's Top 100 list and #8 on Snow Magazine's Top 100 Snow Contractor's list.

Mr. Hutcheson received a bachelor's degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive. He has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University's International Institute for Franchise Education. He was presented with the prestigious Lawn & Landscape Leadership Award during the Green Industry Great Escape in Las Vegas in 2013, an award that recognizes outstanding individuals in the green industry.

Mr. Hutcheson led U.S. Lawns through a rebranding process in 2013, refreshing the brand while staying true to its culture. In 2016, the company's 30th anniversary, he was inducted into the U.S. Lawns Hall of Fame at the company's annual conference.

Please visit https://uslawns.com/ for more information.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.