Editorial Board   

Mr. Hutcheson

Ken Hutcheson

President, U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, which was founded in 1986. Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the commercial landscape management franchise organization from a regional 18-franchise network to an industry leader with over 250 commercial landscape management franchises nationwide offering year-round grounds services.

Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He's skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships.

Mr. Hutcheson's focus is on the company's Franchise Development and the Support Teams that are central reasons for the company's steady national expansion and consistently high rankings on green industry, snow industry and franchise industry lists, including Entrepreneur Magazine's listing of best franchises in its annual Franchise 500 report, #9 on Lawn & Landscape Magazine's Top 100 list and #8 on Snow Magazine's Top 100 Snow Contractor's list.

Mr. Hutcheson received a bachelor's degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive. He has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University's International Institute for Franchise Education. He was presented with the prestigious Lawn & Landscape Leadership Award during the Green Industry Great Escape in Las Vegas in 2013, an award that recognizes outstanding individuals in the green industry.

Mr. Hutcheson led U.S. Lawns through a rebranding process in 2013, refreshing the brand while staying true to its culture. In 2016, the company's 30th anniversary, he was inducted into the U.S. Lawns Hall of Fame at the company's annual conference.

Please visit https://uslawns.com/ for more information.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.