Editorial Board   

Mr. Hutcheson

Ken Hutcheson

President, U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, which was founded in 1986. Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the commercial landscape management franchise organization from a regional 18-franchise network to an industry leader with over 250 commercial landscape management franchises nationwide offering year-round grounds services. Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He’s skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships. His focus is on the company’s Franchise Development and the Support Teams that are central reasons for the company’s steady national expansion and consistently high rankings on green industry, snow industry and franchise industry lists, including Entrepreneur Magazine’s listing of best franchises in its annual Franchise 500 report, #9 on Lawn & Landscape Magazine’s Top 100 list and #8 on Snow Magazine’s Top 100 Snow Contractor’s list. Mr. Hutcheson received a bachelor’s degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive. He has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University’s International Institute for Franchise Education. He was presented with the prestigious Lawn & Landscape Leadership Award during the Green Industry Great Escape in Las Vegas in 2013, an award that recognizes outstanding individuals in the green industry. He led the company through a rebranding process in 2013, refreshing the brand while staying true to its culture. In 2016, the company’s 30th anniversary, he was inducted into the U.S. Lawns Hall of Fame at the company’s annual conference. Please visit https://uslawns.com/ for more information.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.