Mr. Hutcheson

Ken Hutcheson

President

U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, which was founded in 1986. Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the commercial landscape management franchise organization from a regional 18-franchise network to an industry leader with over 250 commercial landscape management franchises nationwide offering year-round grounds services.

Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He’s skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships. His focus is on the company’s Franchise Development and the Support Teams that are central reasons for the company’s steady national expansion and consistently high rankings on green industry, snow industry and franchise industry lists, including Entrepreneur Magazine’s listing of best franchises in its annual Franchise 500 report, #9 on Lawn & Landscape Magazine’s Top 100 list and #8 on Snow Magazine’s Top 100 Snow Contractor’s list.

Mr. Hutcheson received a bachelor’s degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive. He has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University’s International Institute for Franchise Education. He was presented with the prestigious Lawn & Landscape Leadership Award during the Green Industry Great Escape in Las Vegas in 2013, an award that recognizes outstanding individuals in the green industry. He led the company through a rebranding process in 2013, refreshing the brand while staying true to its culture. In 2016, the company’s 30th anniversary, he was inducted into the U.S. Lawns Hall of Fame at the company’s annual conference.

Please visit https://uslawns.com/ for more information.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.