Editorial Board

Ms. Levin

Jessica Levin

President & Chief Connector, Seven Degrees Communications

With a background in marketing and event planning, Jessica Levin, MBA, CMP, CAE has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands. Ms. Levin’s professional background includes experience in the professional services arena, association management and industrial marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 3.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them. Ms. Levin is the President of the New Jersey Professional Marketers Association (NJPSMG) and is the Digital Communications Chair for the Association for Accounting Marketing (AAM). She currently serves on the social media advisory group for the Professional Convention Management Association (PCMA). She was named Planner of the Year by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category. Ms. Levin holds the designation Certified Meeting Professional (CMP) and Certified Association Executive (CAE). She was named New Jersey’s 2009 Top Forty Under 40, a Planner to Watch by Convention South magazine in both 2010 and 2012 and was inducted into the New Jersey Social Media Hall of Fame in 2010. In 2011 Connect Meetings and Rejuvenate Magazines named her to their Forty Under 40 list. Ms. Levin is a frequent presenter on the topic of strategic social media, marketing, networking, event engagement and technology. She has authored numerous articles on marketing, event design and social networking and blogs at Sevendegreescommunications.com. Ms. Levin earned a Master of Business Administration with a concentration in Marketing from Rutgers, the State University of New Jersey in New Brunswick, New Jersey and a Bachelor of Science from Florida State University in Tallahassee, Florida with majors in Marketing, Management and Entrepreneurship.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.