Editorial Board   Guest Author

Mr. Adams

Lawrence Adams

Principal, ForrestPerkins

Lawrence Adams, AIA, Principal of ForrestPerkins, is a global authority on hotel and resort design. Mr. Adams co-authored Hotel Design, Planning and Development with Richard Penner and Stephani Robson. It followed the original 422-page edition of Hotel Design, Planning and Development, often referred to as the “bible” of the hotel industry, which Mr. Adams co-authored with Walter Rutes and Richard Penner and which was published in 2001. Both tomes were written for architects, designers, developers and hotel executives as comprehensive and professional guides for hotel and resort design and development.

Mr. Adams has managed and directed the design of large-scale development projects at major architectural and planning firms for the past 35 (thirty-five) years. With a specialty in hotel design, Mr. Adams served as adjunct faculty at New York University for nine years teaching Master’s Degree courses on Hotel Design and Development. His most significant projects include the New York Four Seasons Hotel, on which Mr. Adams collaborated with I.M. Pei; the Chambers Hotel, which he partnered with the Rockwell Group to design; and the RIGHA Royal Hotel, which is now called The London.

Over the last several years, Mr. Adams became interested in the intersection of luxury hospitality and luxury senior living. He has been involved in the design of a number of senior living properties and sees the two specialties as interrelated, given the affluent and large population of baby boomers. So, in addition to Mr. Adam's direction of some of Forrest Perkins’ important hotel and resort projects, he leads the firm's new focus on this growing segment.

Mr. Adams is based in ForrestPerkins' Dallas office, is certified by NCARB, and is a registered architect in New York, Massachusetts, Kansas, Mississippi, Louisiana, Texas and the District of Columbia.

Please visit http://www.forrestperkins.com for more information.

Mr. Adams can be contacted at 214-953-2210 Ext 1115 or ladams@forrestperkins.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.