Editorial Board

Mr. Wilson

Don Wilson

Senior Vice President, Maxim Revenue Management Solutions

Don Wilson is Senior Vice President of Maxim Revenue Management Solutions. Mr. Wilson is a seasoned executive with 30 years of experience leading high-tech consulting and software development companies, specializing in profit optimization, pricing and revenue management. He is a recognized leader in driving innovative revenue management applications to new industries and has helped propel many companies to leadership positions in their fields. Mr. Wilson has repeatedly led the development, application, and communication of innovative predictive analytic techniques to solve the most challenging business problems. His strengths lie in the ability to identify emerging issues, define and apply appropriate effective solutions, and coordinate the teams to deliver the results. Throughout his career, he has provided innovative solutions that combine the best available management science, advanced software development practices, and strong business/financial fundamentals. In a wide range of industries and companies, Mr. Wilson has driven the business process re-engineering efforts and been instrumental in helping people and organizations through the changes. His teams have carefully analyzed current needs and systems, designed new practices and systems to match the business needs, and directed process and organizational changes necessary to successfully integrate these new systems and tools. Mr. Wilson’s particular knack for simple, low-tech approaches have helped many struggling companies gain immediate advantage, either through significant cost reductions or immediate revenue gains. These quick hits have often made further development projects self-funding, allowing initial wins to provide the value and momentum to carry through the entire program. Wilson also emphasizes the importance of clear communication during the process, starting with a cogent communication plan and continuing throughout. He has developed, written and published numerous pricing and revenue management articles, newsletters, workshops and presentations. For MaximRMS, the leading provider of revenue management systems to the hotel industry, Mr. Wilson is responsible for all revenue management development activities, new applications and strategic partnerships. Before joining MaximRMS, Mr. Wilson led or founded of the several leading pricing and revenue management firms, including Talus, Veritec Solutions, MCGI and SignalDemand. Wilson holds degrees from Stanford University and the University of Rochester. The author of numerous publications, Mr. Wilson has been invited to speak throughout the world.

Mr. Wilson can be contacted at 773-572-2060 or dwilson@maximrms.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.