Editorial Board   Guest Author

Mr. Mootz

Harald Mootz

Director of Concierge Relations, Les Clefs dOr USA

Harald Mootz is an 18-year veteran in the New York City hotel industry, having started sparked his career one summer at the Capitol Hilton hotel in Washington DC. His Concierge career began with the Hotel Plaza Athenee in 1994, moving to the New York Palace in 2006, and currently a team member at the famed St. Regis New York since 2008. An active member and former President of the New York City Concierge Association of Hotel Concierges, Mr. Mootz now holds the position of Director of Concierge Relations for the only professional Hotel Concierge organization in the world called Les Clefs dOr USA (the Golden Keys). Awarded Concierge of the Year at the annual Silver Plume Awards, and a three-time nominee and finalist of New York Citys Big Apple Stars award, he is proud of his accomplishments and continues his quest to deliver bespoke service to his discerning guests. With studies at Penn State Behrend in Erie, and a graduate of Southern Connecticut State University in Liberal Studies (with minors in German, French and Communications), Mr. Mootz applies his skills every day on the job. His parents, of German descent, brought him up in Vienna as a baby, he also had the chance to live in Paris France for 2 years, where he learned to speak French at the American School of Paris. Well traveled, Mr. Mootz enjoys exploring new cites and countries and sharing his experiences with his guests and counterparts. He currently works with a team of 8 that combined, offers 154 years of Concierge service!

Mr. Mootz can be contacted at 212-753-4500 or conciergerelations@lcdusa.org

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.