Editorial Board

Ms. Kay

Rana Kay

Director of Public Relations, Hard Rock Hotel San Diego

Rana Kay is the director of public relations at Hard Rock Hotel San Diego. She is responsible for managing public relations and communications strategy and execution for the 420-room hotel and its outlets including two world-class bars Float and 207, Maryjane’s restaurant and Rock Spa. Under her leadership, Hard Rock Hotel San Diego has been featured in top-tier media outlets including People Magazine, CNN, MSNBC, FoxNews.com, Travel + Leisure, OK!, USA Today and the Los Angeles Times, as well as on a host of television series including CW’s For Better or Worse, E!’s Keeping Up With the Kardashians and A&E’s Gene Simmons’ Family Jewels. Through Rana’s strategic positioning and aggressive media relations tactics, the property has quickly garnered national acclaim as San Diego’s hottest spot for travel and entertainment. Prior to Hard Rock Hotel San Diego, Ms. Kay spent seven years working on the agency-side of public relations, most recently serving as account supervisor at San Diego-based Chemistry. At Chemistry, she managed a diverse portfolio of local and national accounts including Garden Fresh Restaurant Corp., Ivy Hotel and Barona Valley Ranch Resort & Casino. Ms. Kay earned a Bachelor of Arts degree with a public relations emphasis from San Diego State University. She currently serves on the Board of Directors for the Public Relations Society of America’s San Diego/Imperial Counties chapter, and is the recipient of numerous Edward L. Bernay’s awards for her public relations campaigns.

Ms. Kay can be contacted at 619-764-6938 or ranak@hardrockhotelsd.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.