Mr. Roberts

Alan Roberts

Global Head of Embassy Suites by Hilton

Hilton Worldwide

Alan Roberts, Vice President & Global Head of Embassy Suites by Hilton, serves as the chief strategist and champion for the Embassy Suites by Hilton Brand. His focus is on the areas of product and service positioning standards, unit distribution strategies and ownership relations. This Global Head is responsible for achieving operational excellence, ensuring that systems, policies and programs are in place to support the brand direction in alignment with the guiding principles of Hilton Worldwide. Ultimately, Mr. Roberts is responsible for brand growth and development. He strives to drive profitability and further the expansion of the Embassy Suites portfolio. He was named to his current role in 2016.

A 30-year veteran of the hospitality industry, Mr. Roberts has served in a wide array of capacities, from porter to front office manager, director of sales and general manager, encompassing guest-facing and operational expertise. He started his career with Hilton Worldwide in 2004 when he joined the Brand Performance & Sales Support team with Hilton Garden Inn (HGI) where he started as a Director. He also served as Sr. Director with this team and culminated his time with HGI as Vice President, Brand Performance and Sales Support. Mr. Roberts joined the Embassy Suites by Hilton brand in 2013 as Vice President of Brand Performance Support where he served until being promoted to his current position.

Mr. Roberts graduated from Appalachian State University with a Bachelor's of Science degree in Business Administration, majoring in Hospitality Management. After graduating, he worked for several hotels in the Asheville and Charlotte, NC markets, going on to eventually become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group, overseeing the operations of a 12-hotel portfolio in a regional capacity.

His hobbies include, history, music, sports and spending as much time with his family as possible.

Mr. Roberts can be contacted at 703-883-1000 or alan.roberts@hilton.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.