Editorial Board   Guest Author

Mr. Houdre

Herve Houdre

Regional Director of Operations & General Manager, Intercontinental New York Barclay

One of Europe and America’s most respected hoteliers, Hervé Houdré began his tenure as Regional Director of Operations and General Manager of the InterContinental New York Barclay in October of 2009. Prior to this, he held the position of General Manager of the Willard InterContinental Washington D.C. since 2004. Before coming to the United States Mr.Houdré was Chief Operating Officer of Kempinski Hotels & resorts and General Manager of famed Parisian hotels, the Plaza Athénée and the Hôtel de Crillon. Mr. Houdré was named "2006 Independent Hotelier of the World" by HOTELS magazine. He serves on the Boards and Executive Committees of the NYC Hotel Association and NYC & Company (Convention & Visitors Bureau) as well as on the Board of GSTC (Global Sustainable Tourism Council). A leader in Sustainable Hospitality. Mr. Houdré published Sustainable Hospitality©, a white paper utilized by Cornell University’s Center for Hospitality Research. He has co-edited a book named Hotel Sustainable Development: Principles and Best Practices, published in 2011 by American Hotel & Lodging Educational Institute, together with Prof AJ Singh from Michigan State University. Mr. Houdré recently joined the Environment and Engineering Committee of AH&LA (American Hotel & Lodging Association). Mr. Houdré’s efforts have been highlighted in a broad array of media in the US and abroad. His leadership achieved the 2009 Condé Nast Traveler World Savers Award, 2009 DC Mayor’s Award for Environmental Excellence and DC Chamber of Commerce 2009 Business of the Year. He received the New York chapter Hospitality Sales & Marketing Association International 2012 General Manager of the year award.

Mr. Houdre can be contacted at 212-906-3100 or herve.houdre@ihg.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.