Editorial Board

Ms. Parsons

Pamela Parsons

Senior Vice President, ForrestPerkins

A licensed architect, a certified interior designer and a LEED Accredited Professional, Pamela Parsons brings a unique hotel owner’s perspective and a great depth of experience to FORRESTPERKINS in her position as Senior Vice President of Operations. Ms. Parsons, a seasoned professional in hotel design and construction for both domestic and international new development and renovations, has built and managed teams and relationships with many different internal departments and external resources. She is particularly savvy in project and design management. Ms. Parsons led the design and construction group at Host Hotels & Resorts and understands the owner’s point of view thoroughly. She focuses on bottom line performance, return-on-investment and linking superior design with sound business decisions regarding investments. During her 10-year tenure with Host Hotels & Resorts, Ms. Parsons administered the design and construction of $90 million to $550 million of annual capital for construction for the $10 billion Fortune 500 Real Estate Investment Trust (REIT). Host is the largest hospitality REIT in the world and at the time of Ms. Parsons’ leadership owned 125 upper upscale and luxury hotels in the US, South America and Europe. Hotel brands included Fairmont, Four Seasons, Hilton, Hyatt, Marriott International, Ritz-Carlton, Sheraton, St. Regis, Swissôtel Hotels & Resorts and The Luxury Collection, among others. Earlier in her career, Ms. Parsons was the department head of the Conference Center Division of the Design and Construction Group at Marriott International and a Design Manager for New Build Construction at Marriott Corporation. She was Associate Vice President of RTKL in a previous position, where she was project architect for the new builds. NCARB- and NCIDQ-certified, Ms. Parsons is a member of the American Institute of Architects and the American Society of Interior Designers and holds a Bachelor of Science degree in Construction and a Bachelor of Architecture degree from the Rensselaer Polytechnic Institute in Troy, New York.

Ms. Parsons can be contacted at 202-478-8810 x118 or pparsons@forrestperkins.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.