Editorial Board   Guest Author

Mr. Katz

Ellis Katz

Principal and Hospitality Studio Director, John Portman & Associates

Ellis A. Katz is a Principal and the Hospitality Studio Director for John Portman & Associates (Portman). Dedicated and energetic, he is one of Portmanís primary experts in the complexity of hospitality and mixed-use projects. Mr. Katz also heads the business development for the firm, currently concentrating on projects in the USA, India and Brazil. Client service is his number one priority. As a result, he often serves as the clientís primary point of contact, providing clients with responsiveness and accountability. His leadership of project teams is aided by his clear understanding of the technical requirements of the project as well as sensitivity to the design issues. Excellent communication skills, combined with a positive personal demeanor, organizational expertise and conscientious follow-through, all work together to help keep the team focused. Mr. Katz not only personifies Portmanís sensory/experiential approach to design, he also understands the business objectives of a hotel project as he works with the design team to ensure that firm projects deliver both a memorable guest experience as well as exceptional operational efficiency. He has been with the firm for 17 years and has worked in the industry for 31. Prior to joining Portman, Mr. Katz worked for ten years as an Associate Principal with Loebl Schlossman & Hackl, Inc. in Chicago. His work there included design, master planning, and project management, with responsibility for complete project coordination through tenant move-in. Mr. Katz earned a Bachelor of Architecture from the University of Cincinnati. In addition to being a registered architect, Mr. Katz is a member of the Urban Land Institute. He works out of John Portman & Associatesí Atlanta office.

Mr. Katz can be contacted at 404-614-5040 or ekatz@portmanusa.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.