Editorial Board   Guest Author

Mr. Shaw

Haydn Shaw

Senior Consultant, Franklin Covey

A master presenter with FranklinCovey, Haydn Shaw has delivered hundreds of convention keynotes or small, off-site workshops. Known for taking groups from hilarity to deep reflection, he combines rich content with use-tomorrow tools. His work makes an impact because he does his homework, customizing each speech, workshop or consultation so that they drive results. He has worked with more than 1,000 business, not-for-profit, and governmental organizations. He speaks and consults in excess of 160 days each year to clients who consistently invite him back. As a result, Mr. Shaw connects with virtually any group in any industry, and brings practical and inspiring examples from the boardroom and the front line. Hailed as a 'leadership guru' by the Washington Post, Mr. Shaw has worked as a senior consultant with FranklinCovey for over twenty years. Mr. Shaw is also one of five FranklinCovey consultants featured in the prominent Leading Authorities and Premiere Speaker’s Bureaus. He is one of a handful of consultants in FranklinCovey to win the Chairman’s Award, and the results from his long term organizational development and change projects have been written up in case studies. He is also the author of Sticking Points: 'How to Get Four Generations Working Together in the 12 Places They Come Apart' to be released August 1, 2013. Mr. Shaw specializes in leadership and management development, change management, generational differences, and personal productivity. One of the designers of FranklinCovey’s signature leadership workshop, he specializes in leadership effectiveness and development, helping both organizations and leaders spend more time leading and less time managing. Mr. Shaw has taught 'The 7 Habits of Highly Effective People' more than 1,000 times and is still as excited today as he was when he started about how it combines principles of effectiveness with practical tools. After years of helping leaders navigate change, Mr. Shaw developed his advice into workshops to provide real-world, practical tools for leaders in the Through the 6 Change Reactions and all employees in the 'Understanding The 6 Change Reactions: Making Change Faster and Easier for All of Us'. Mr. Shaw heads up FranklinCovey’s work with Generations. He is the author of 'Leading Across Generations®', FranklinCovey’s best-selling workshop and two-hour webinar as well as their *Working Across Generations workshop* for all employees. He has delivered his hilarious keynote speeches on generations to thousands around the world. Personal Productivity. He has helped over 100,000 people discover what matters most, manage their time and energy, and deal with the overwhelming flow of information. Follow Mr. Shaw's blog at http://mygenerationalcoach.com.

Mr. Shaw can be contacted at 815-469-2617 or haydn.shaw@franklincovey.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.