Editorial Board   Guest Author

Mr. Osiecki

Timothy E. Osiecki

President of Design & Construction, Concord Hospitality Enterprises

Timothy Osiecki and Concord CEO Mark Laport were custom home builders before Concord Hospitality was founded in 1985 with a vision of developing and managing high quality hotels to become industry leaders. Mr. Osiecki led the design team responsible for the first LEED-certified Courtyard by Marriott prototype hotel, and received Marriott's first Icon Award for smartly creating new innovative ways to enhance brand design without additional cost. In 2012, he reprised his role as brand innovator by leading the design of the Gen IV SpringHill Suites prototype in Latrobe PA and received a "Design Excellence" award for his efforts. “LEED gave us another avenue to sustain our goal of being industry leaders by providing owners with a compelling ROI while providing an enhanced guest experience,” Mr. Osiecki says. Since Concord's founding, Mr. Osiecki has directed the development and construction of 10,000 hotel rooms and overseen the conversion of many existing hotels to new flags. Since committing in 2009 to develop only LEED-certified hotels, his team has opened four new LEED properties, (493 rooms) and has another seven under construction and nine more in design phase. Mr. Osiecki is a longstanding member of the Design and Construction Committees for Marriott's SpringHill Suites, Courtyard, and Fairfield Inn & Suites brands as well as Starwood's Aloft and Element brands. He is currently working with Hyatt to develop enhanced cost effective design alternatives.

Mr. Osiecki can be contacted at 919-455-2900 or tim.osiecki@concordhotels.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.