Editorial Board   Guest Author

Mr. Rodriguez

Antonio Rodriguez

Executive Chef, Westward Look Wyndham Grand Resort & Spa

Antonio Rodriguez has been an Executive Chef for more than 12 years and is currently the Executive Chef of Westward Look Wyndham Grand Resort & Spa since January 2013. He served as Executive Chef of Hotel Galvez and Spa in Galveston, Texas, from February 2011 to January 2013. In addition to his skill development from his many years in Sous Chef and Executive Sous Chef positions, his culinary training is supported through course and certification courses from the Culinary Institute of America and the American Culinary Federation. Westward Look Wyndham Grand Resort & Spa is an award-winning resort known for unparalleled cuisine – from GOLD overlooking the city to the casual Lookout Bar & Grille, from elegant wedding dinners to simple cowboy cookouts. GOLD offers a new and contemporary culinary adventure. The menu concept blends fresh and innovative contemporary American cuisine with a touch of desert-inspired flavor. The Lookout Bar & Grille is a more casual dining choice with a lighter menu, easygoing atmosphere and stunning views. The cuisine features comfort food with a contemporary twist. Since 2010, Westward Look Wyndham Grand Resort & Spa has been named an AAA Four Diamond Award® recipient each year, which honors the hotel for its commitment to excellence throughout the entire property, including GOLD restaurant, the resort’s extensive array of amenities, guest services and its attention to detail.

Mr. Rodriguez can be contacted at 800-722-2500 or anrodriguez@wyndham.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.