Editorial Board   Guest Author

Mr. Salvador

Paulo Salvador

Global Vice President Marketing & Sales, Worldhotels

Brazilian native Paulo Salvador is the Global Vice President Marketing and Sales for Worldhotels and has an extensive background in international Marketing and Sales. He is a former fellow at the Kellogg Management School in Chicago, USA with a Masterís Degree in Corporate Sociology at Sciences Po Paris. Mr. Salvador spent eleven years with Accor Hotels, first as Head of Marketing and Sales for Latin America and then as Global Senior Vice President for E-commerce, Loyalty and Travel Alliances. Among his achievements with Accor were the conception and launch of the A|Club global loyalty programme, the revamping of the companyís e-commerce strategy and support for the strong portfolio growth in South America. Mr. Salvador joined Worldhotels in January 2011 and is based at the Head Office in Frankfurt, Germany. He oversees all operations within the EMEA (Europe, Middle East & Africa) region and is responsible for the groupís global marketing, sales and distribution activities. Mr. Salvador speaks fluent Portuguese, Spanish, French and English and is currently studying the German language. He lives in Frankfurt with his wife and two children.

Mr. Salvador can be contacted at 49-69-66056-259 or psalvador@worldhotels.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.