Editorial Board   Guest Author

Mr. Acar

Omer Acar

General Manager, Le Royal Monceau, Raffles Paris

Ömer Acar is the General Manager of the Le Royal Monceau – Raffles Paris, one of the city’s pre-eminent luxury hotels. Under his stewardship, the next-generation palace has achieved recognition for its guest service levels, receiving the official 5-star rating in 2012, and a Michelin Star for each of its two restaurants in 2013. It also garnered prominent awards and accolades, such as ‘Best New Hotel 2012’ by Tatler Magazine, ‘Best Hotel Ambiance and Design 2012’ by Condé Nast Traveler Magazine and ‘Best Spa in the World 2012’ at the Virtuoso Awards. Mr. Acar has over 17 years experience in the luxury hospitality industry. Before joining Le Royal Monceau – Raffles Paris, he was General Manager at The Ritz, Paris for 5 years. Before joining the team at The Ritz, he was Director of Catering for Harrods Holding Group in London and, prior to that, at the Four Seasons Hotel Group in Egypt, Beverly Hills and Hawaii. Mr. Acar is married with two children. He studied at Hawaii Pacific University; Honolulu where he gained a BA honours degree in Science and Business Administration. Current board memberships include The Quality Committee for The Leading Hotels of the World and the Advisory Board for HIM - Swiss Education Group.

Mr. Acar can be contacted at 33-1-42-99-8800 or paris@raffles.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.