Editorial Board   Guest Author

Mr. Parks

Noah Parks

Vice President Digital Marketing, LeadGenix

As VP of Digital Marketing for Leadgenix, Noah Parks is a leading Internet marketing and website promotion expert with 15 years of experience in both retail eCommerce and B2B lead generation. Mr. Parks also serves as the Director of Marketing for the Hospitality Sales and Marketing Association International in New York City, a global organization representing all segments of the hospitality industry. As VP of Digital Marketing for Leadgenix, Mr. Parks helps shape the company's direction and works closely with the fulfillment team. Mr. Parks is active in providing training & consulting on Internet Marketing to companies and organizations on-site and via web conferences worldwide such as: Kravet Luxury Home Furnishings, Nespresso, Jacques Torres Chocolates, Mont Blanc, and True Blue, to name a few. Mr. Parks excels at adapting and integrating key digital marketing strategies to companiesí specific goals and locations and has done so to hundreds of corporate executives and entrepreneurs around the United States and Canada, the UK, Australia, and New Zealand. Mr. Parks's entry into the digital world began when his creative and entrepreneurial spirit led him to launch his own candle, bath and body line while on track to attend medical school. In the mid 90's, as the Internet was gaining a foothold in the marketplace, Mr. Parks recognized just how critical of a role it would play in the success of his business. From there, his passion for understanding how to best utilize the Internet and digital marketing grew, and became the launch pad for what would become a new career path. When he's not helping organizations grow their business, Noah can be found speaking at charity events to raise money for non-profit organizations benefiting children with Down Syndrome and other special needs. As a father of six, He also enjoys jumping off of tall buildings and running into oncoming traffic.

Mr. Parks can be contacted at 801-805-2532 or nparks@leadgenix.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.