Editorial Board   

Mr. Flores

Juan Carlos Flores

Executive Sommelier, Pueblo Bonito Hotels Resorts & Spas

Juan Carlos Flores is executive sommelier for Pueblo Bonito Hotels Resorts & Spas, a group of fine resort hotels in Cabo San Lucas, Mazatlan, and Puerto Vallarta, Mexico. Flores is the 2004 Champion Sommelier of Mexico. Winning that title at age 27, he is the youngest sommelier ever to have represented Mexico in the Concours du Meilleur Sommelier du Monde-the World's International Sommelier Competition. He was recently named Sommelier of the Year by the American Academy of Hospitality Sciences, and now at age 28, is the youngest sommelier ever to have achieved the Star Diamond Award. Mr. Flores was named Mexico's champion after an intense competition in Mexico City in which ten of the country's top sommeliers were invited to demonstrate their general knowledge, pairing abilities, and individual presentation styles to a panel of judges. Judging criteria included knowledge of grape varieties, microclimates, and how weather patterns and soil composition affect grape growth and production in various years, as well as the participants' command of the English and French languages and their style of presentation. Mr. Flores has a degree in hotel management and speaks fluent English, Spanish and French. He studied the French language and cuisine in Monte Carlo and served as a sommelier at the Hotel de Crillon in Paris, under the tutelage of France's 2001 sommelier champion. He also studied in Nice, France, where he earned a French sommelier diploma and worked with internationally renowned Chef Alain Ducasse at Louis XV restaurant in Monte Carlo. Extensive gastronomical travel-to vineyards, distillers, farms, gastronomical events, wine tasting exhibitions, museums and restaurants-added to his expertise with wines. During his tenure with Pueblo Bonito, Mr. Flores studied at the Culinary Institute in Napa, California, under master sommelier Tim Gaiser. As executive sommelier, Mr. Flores oversees the wine collections of Pueblo Bonito's seven resort hotels and numerous restaurants, conducts wine tastings, provides pairing recommendations and serves as wine advisor and instructor. Mr. Flores joined Pueblo Bonito Hotels Resorts & Spas in 2002. The resorts include four properties in Cabo San Lucas: Pueblo Bonito Sunset Beach Resort & Spa, Pueblo Bonito Ros'e, Pueblo Bonito Los Cabos and Pueblo Bonito Pacifica Holistic Retreat & Spa; two in Mazatl'an: Pueblo Bonito Mazatl'an and Pueblo Bonito Emerald Bay. Samba Vallarta, an All-Inclusive Resort by Pueblo Bonito is located in Puerto Vallarta, with groundbreaking scheduled for Pueblo Bonito Punta Mita in 2006, also in Vallarta.

Mr. Flores can be contacted at jflores@pueblobonito.com.mx

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.