Editorial Board   Guest Author

Mr. Munday

Trent Munday

Vice President, Steiner Spa Consulting

Trent Munday is Vice President of Steiner Spa Consulting and Regional Vice President of Mandara Spa. Both are owned by Steiner Leisure LLC, a driving force in the global spa, wellness and beauty industries. Mr. Munday joined Steiner Leisure in January 2005 after 14 years in the hotel business, with Six Senses Hotels & Resorts, where he opened the company’s first Evason property in Hua Hin, Thailand as Resident Manager and COMO Hotels & Resorts where he was the opening General Manager of Uma Ubud, Bali. Having worked in Australia, USA, Thailand, Maldives, Indonesia and Malaysia, he has gained considerable experience in the hospitality industry across numerous, diverse cultural environments. Mr. Munday also spent two years at a senior management level with the Sydney Organising Committee for the Olympic Games where he was responsible for a number of portfolios including the accommodation and related services for over 17,000 Athletes and officials in The Village. It was here that he learned the art of trying to break things to make them stronger. “If you put your best work forward and then invite people to try to break it, to try to find fault in it, invariably someone will and it’s often not the person you expect. Then you can go back, fix the bits that are broken, then repeat the process. Eventually, you end up with strongest possible outcome.” Mr. Munday’s role is to manage and develop existing business and set the future strategic direction for the companies. One of his key responsibilities is to ensure the integrity of both the Steiner Spa Consulting and Mandara Spa brands and to identify new opportunities within the current business profile of the companies. “Put simply, my job is to deliver on our promise to our partners and maintain our position as the market leader.” says Mr. Munday. Mr. Munday's personal blog can be found at [http://trentmunday.com/#/blog][1] [1]: http://trentmunday.com/#/blog Please visit http://www.steinerspaconsulting.com for more information.

Mr. Munday can be contacted at 60-3-7880-6588 or trentm@steinerleisure.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.