Editorial Board   Guest Author

Mr. Ricci

Joseph Ricci

President & CEO, TRSA

Joseph Ricci is President and CEO of TRSA. Since joining TRSA, Mr. Ricci has logged more than 150,000 miles visiting laundries worldwide. His leadership has led to unprecedented membership retention and growth, as well as increased investment in research and benchmarking.

In addition, Mr. Ricci has leveraged his 25+ years of association and certification program management experience to launch certification programs that quantify the industry's commitment to professionalism, cleanliness and sustainability including Certificated Professional Laundry Manager (CPLM), Hygienically Clean and Clean Green.

Mr. Ricci has helped forge improved relationship with the international laundry community by working closely with ETSA and co-founding the International Textile Services Alliance (ITSA).

Before joining TRSA, Mr. Ricci served as Senior Association Executive with SmithBucklin, the largest international association management firm, as Executive Director for associations representing the healthcare, insurance, manufacturing and security industries including professional development and certification. He also founded Ricci Communications, a full-service marketing communications firm which was consistently ranked in the Washington Business Journal's Top 25 Privately-Held Marketing/Public Relations Companies.

Mr. Ricci has testified before the U.S. Congress. He was recently named one of the Top Association CEOs by CEO Update and was appointed to the U.S. Chamber of Commerce Association Committee of 100. He has been cited as an authority on association management issues by USA Today, AP, Los Angeles Times, New York Times, The Washington Post and hundreds of print and online outlets. He has appeared on CNN, ABC Nightly News, MSNBC and other broadcast media.

Mr. Ricci is a Certified Association Executive (CAE), is an active member of in the National Association of Manufacturers (NAM) Association Leadership Council and serves on the American Society for Association Executives (ASAE) Political Action Committee Board of Directors. He earned a Master in Business Administration from George Mason University and a Bachelors Degree in Communications from Virginia Tech.

Mr. Ricci can be contacted at 703-519-0029 or jricci@trsa.org

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.