Editorial Board   Guest Author

Mr. Hipsh

Dale Hipsh

Senior Director for Hotel Operations, Hard Rock International

As Senior Director of Hotel Operations for Hard Rock International, Dale Hipsh guides the development of operations for the company’s most significant hotel and casino properties. Currently assigned to the completion and opening of the brand’s first European hotel, Hard Rock Hotel Ibiza in Playa d’en Bossa, Spain, and an upcoming project in Shenzhen, China, Mr. Hipsch’s specialty is to guide large, complex projects with large staff, often in multiple locations. Mr. Hipsh’s career of 25 years in casino and hotel management began with Hyatt Hotels and Resorts and has included assignments with many industry leaders, including Sun International and its massive Atlantis casino and resort complex on Paradise Island, The Bahamas. He has held various positions with both the Ritz-Carlton Hotel Company, a division of Marriott Corporation, and Hyatt Hotels and Resorts. As Vice President of Operations for Seminole Hard Rock Hotels & Casinos, Mr. Hipsh guided the simultaneous 2004 openings of two of the world’s most successful casino complexes. At the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, he was responsible for pre-opening and grand opening hotel operations for the 500-room property, as well as food and beverage operations for six restaurants, set up of catering and convention services, special events and facilities operations. During the grand opening project, Mr. Hipsh managed a staff of 1,200 team members. While Chief Operating Officer of Pearl River Resort, one of the largest gaming operations in the Southern United States, Mr. Hipch guided this mega complex through the turbulent financial crisis of 2008 and 2009. Mr. Hipsh holds a Bachelor of Science degree in Business Administration from Florida State University, Tallahassee. Dale divides his time between the Caribbean and Florida, where he has a home in Fort Lauderdale. In addition to his distinguished hotel industry career, Mr. Hipsh is an investor/advisor in notable restaurant properties in South Florida. He also believes strongly in giving back to the community and is active in several nonprofit organizations, including GLAAD, The Red Cross, WHY and Relief Beads. Just for fun, he likes to explore the unique cultures of the areas he is assigned for new project development

Mr. Hipsh can be contacted at 888-832-7155 or Dale_Hipsh@hardrock.com.

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.