As founder of Fields & Company, Brenda has applied the formulas for success she developed over the years to assist owners and operators in achieving target revenues through cost effective, well-founded strategic plans and through creating and sustaining strong brands. She brings a unique perspective and an ability to fully understand each client’s challenges, honed from over a two decade-long record of unparalleled success in the hospitality industry. Industry leaders and innovators ranging from Ian Schrager to real estate developer Harry Macklowe have benefited from Brenda’s distinctive combination of strengths: to analyze and manage every detail of an assignment while never taking her eye off the bigger picture.

With a "who’s who" roster of clients, Brenda has worked with a number of industry leaders and real estate investment companies including Starwood Lodging Corporation, Vornado Realty Trust and Planet Hollywood, Choice Hotels International, John Hancock Mutual Life Insurance Company, Olympus Real Estate Corporation, Pew Charitable Trust Foundation and Apple Core Hotels among others. Her consulting practice for independent properties has included a wide range of clients such as The Kitano Hotel, New York; Woodlands Resort and Inn, Summerville, South Carolina; Founders Inn and Conference Center in Virginia Beach, VA; The Addison, Boca Raton, FL, Bel Age Hotel, Los Angeles, CA; Mondrian Hotel, West Hollywood, CA; and as well as clients in international locations, i.e. Costa Rica, England, and Germany.

Brenda currently serves as President of the Hospitality Sales and Marketing Association International in NYC; was named one of "The Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMAI" for 2007; awarded the "Best of the Best" by HSMAI in 2006 as Chair of the Awards and Recognition committee; is a member of the Editorial Board of HotelExecutive.com; contributes regularly to international publications Hotels Online, Hotel Resource Weekly Network News, eHoteliers, and 4Hoteliers; and is a member of the Real Estate Board of New York. Brenda can be contacted at brenda@fieldsandcompany.net ; 518-789-0117 or by visiting www.fieldsandcompany.net