Jeff Coy
President, JLC Marketing Associates
Mr. Jeff Coy Jeff Coy specializes in hotels, resorts, tourism, theme parks, attractions, arenas & convention centers. His consulting services include research & analysis, strategy development, design-development, marketing and management. He focuses his expertise on Market Research & Analysis, Economic Feasibility Studies, Impact Analysis, Marketing & Sales Audits, Operational Reviews, Renovation & Repositioning, Customer Database Marketing, Product-Service-Quality Evaluations, Customer Satisfaction & Employee Opinion Surveys, Strategic Marketing Plans, Franchise & Management Selection, Owner Support Services, Litigation Support and Speeches, Seminars & Workshops. Prior to establishing JLC Marketing Associates in 1986, Jeff Coy was Senior VP of Marketing for Kahler Hotels Corporation, Director of Marketing Services for Ramada Inc and Director of Marketing for Carefree Inn Resort. A partial list of clients includes: The Gulf Hotel, Bahrain; Hotel del Coronado, San Diego CA; Gate Riverplace, Jacksonville FL; L’Ermitage Hotels, West Hollywood CA; Best Western International Inc, Phoenix AZ; Choice Hotels International, Chevy Chase MD; Grupo Sol-Melia Hotels, Asia Pacific; Horwath’s Tourism Solutions International, Singapore; Hilton Inns Inc, Beverly Hills CA.
Jeff Coy holds a BA from Michigan State University and a Masters in Public Relations from Boston University. He writes frequent articles for industry publications and authored two marketing books for the hospitality & travel industry --- "How to Produce & Implement a Hotel Marketing Plan" and "Hitting the Target: Avoiding the 5 Biggest Mistakes in Hospitality Marketing."
He can be reached at 480-488-3382 or jeffcoy@jeffcoy.com