HotelExecutive.com Hotel Business Review

Marshall Calder

Managing Director, Leading Hotels of the World

Mr. Marshall Calder

When it comes to branding the luxury experience, Marshall A. Calder is an expert. In particular, he has crafted a vision for The Leading Hotels of the World, Ltd. which cleverly combines the individuality of the small luxury hotel experience with the recognition of a top brand name: The Leading Small Hotels of the World. This recent brand extension was launched to meet the needs of today's new breed of ultra-discriminating traveler who seek personalized luxury on a smaller scale, yet still wants the trust and security which is associated with a familiar brand.

Mr. Calder assumed his position as Senior Vice President of Brand Management for The Leading Hotels of the World, Ltd. and Managing Director of The Leading Small Hotels of the World in May 1999. In this position, he is responsible for all aspects of The Leading Small Hotels of the World.

In 1991, Mr. Calder joined HRI as President of Prima Hotels, a subsidiary of Hotel Representative Inc., representing four- and five-star hotels and resorts. During his tenure, he led the international development of Prima Hotels which resulted in a tripling of its membership base and an eight-fold increase in annual revenue.

Prior to joining HRI, Mr. Calder was the Executive Vice President of Scott Calder International, a noted representation company serving luxury hotels throughout Europe, Bermuda, and the Caribbean. He has also served in an advisory capacity to the British Tourist Authority, the French Government Tourist Office, and the Bermuda Department of Tourism, as well as private boards.

Mr. Calder is a graduate of Harvard College where he majored in history and economics. He can be contacted at 212-515-5801 or mcalder@lhw.com