Ms. Elaine Fenard

Elaine Fenard, recognized as a spa industry visionary, is a Spatality partner and COO for the company’s operations in the Americas and Europe where she oversees the management of spas across three continents. Ms. Fenard brings to Spatality more than 25 years experience in spa development and operations with one of the world’s largest hotel companies and the leading international spa operations company. 

As vice president of spa development and operations for Starwood Hotels & Resorts she oversaw spa development and operations for over 750 properties in more than 80 countries. She championed the Starwood Spa Collection, a group of 38 unique spas, in addition to overseeing the development of many successful individual spas under the Starwood umbrella. Ms. Fenard designed several innovative concepts for Starwood, profitable templates for hotel owners and developers to follow from start to finish. At Steiner Leisure, Ms. Fenard held the position of senior vice president of operations and later directed development and operations for the highly successful Disney Magic and Wonder Vista spas. She also served as senior vice president of operations for Coiffeur Transocean (later acquired by Steiner Leisure), and was instrumental in the conception, development and operation of the first purpose-built spa at sea in the 1980s. Ms. Fenard’s vision for this project helped demonstrate the capital potential for spas in the cruise business and set the trend for future cruise ship spa construction.  

As an industry pioneer and recognized expert, Ms. Fenard is a frequent speaker at many conferences including the International Hotel Investment Forum (IHIF) in Berlin; International Spa Convention in London; Spa Resort Expo in New York City; New York Spa Symposium; Turning Point Global Spa Industry Conference in the Philippines and is a regular guest speaker at Cornell University. Ms. Fenard also is a partner in Spa Strategy, one of the world’s leading spa consulting and design firms. 

Ms. Fenard can be contacted at 303-573-8100 or Elaine@spastategy.com