Insider: The Profits and Perils of Viral Marketing
By Steve McKee, President, McKee Wallwork Cleveland Advertising
Mr. Steve McKee
Viral marketing is all the rage today. If you’re not doing it, you may feel like you’re really missing something. And if you are doing it, chances are you’ve made your fair share of mistakes.
In one sense, viral marketing is a whole new animal. It’s like a moving target with moving parts — really hard to get your arms around and understand. Yet in another sense, viral marketing is as old as the hills. It’s really nothing more than good, old-fashioned word-of-mouth.
One thing is for sure: no one is an expert yet in viral marketing. We’re all on a steep learning curve. My firm has been involved in several viral marketing campaigns and, while we haven’t mastered it yet, we have learned some valuable lessons. In my article "The Profits and Perils of Viral Marketing" in the Hotel Business Review I share them with you.
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Regards,
Steve McKee
President
McKee Wallwork Cleveland Advertising
888-821-2999
smckee@mwcmail.com
