Insider: Maximizing the Revenue Potential of Your Fitness Center
By Bryan Green, President & CEO, Advantage Fitness Products
Mr. Bryan Green
More and more hotels and resorts have increased emphasis on fitness services. Yet many hotel and resort managers view fitness centers as merely a “value-added” amenity, overlooking the significant revenue potential they present. With a strategic mindset fixed on creating revenue opportunities wherever possible, a fitness center can be like any sound investment: a source of revenue!
Before you minimize the potential revenue benefits of fitness at your facility, I encourage you to check out the Hotel Business Review for my story, “Maximizing the Revenue Potential of Your Fitness Center”. Whether it’s the merchandise that consumers demand or the increasingly popular entertainment-based fitness equipment, featuring viewing screens or digital music technology, there are a variety of ways that you can turn a fitness center into a profit center, while simultaneously reinforcing customer satisfaction and the overall guest experience.
At Advantage Fitness Products, we’ve carved a unique niche’ in providing our unique brand of fitness-business expertise to the top brands in the hospitality industry. We’ve built our company’s success on educating the industry on the oft-overlooked significance of the hotel fitness experience to not only keeping customers happy, but also in driving new and valuable revenue streams. Again, I encourage you to check out my story in this week’s issue. And for those who may have relegated fitness to merely an ancillary consideration, I hope the information might help you see fitness at your facility in a more “valuable” light.
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Sincerely,
Bryan Green
President & CEO
Advantage Fitness Products
310-559-9949
bgreen@afproducts.com
