Insider: Building and Maintaining First-Rate Relationships Between Franchisors and Franchisees

By Michael Goldstein, President & CEO, Packard Hospitality Group

Mr. Michael Goldstein

My article in the Hotel Business Review is titled “Building and Maintaining First-Rate Relationships Between Franchisors and Franchisees.” It focuses on the importance of the relationship between the franchisor and the franchisee and their respective roles, as well as the concept of "fair franchising.” It also discusses how to chose an appropriate brand and utilize all available tools in order to maximize hotel profitability.  

In the past 30 years, I have worked with various hotel properties and during that time, it has become clear that choosing a franchise is one of the most important choices, if not the most important choice, a hotel owner can make. The franchise selected and the services it offers the franchisee really play a critical role in the success of a property in any given region. After a franchise is chosen, then it is imperative that constant communication take place between franchisors and franchisees to ensure a healthy working relationship.  

With the more than 19 hotel properties we manage throughout the country, we make it a priority to work with the various brands on a consistent basis, ensuring that our properties meet brand standards. By working with the brand and developing a solid relationship, we are able to maintain an open dialog about each hotel property, which benefits both us and the franchise.  

As the marketplace becomes increasingly more competitive, the tenets of franchise relationships outlined in my article become even more important to understand and employ in hotel properties nationwide. 

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Best,  

Michael Goldstein

President & CEO

Packard Hospitality Group

858-277-4305

Michael@packard-1.com