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Insider: Five Essential Practices in Accommodating the International Guest

By Sanjay Nijhawan, Chief Operating Officer, Guoman Hotels

Mr. Sanjay Nijhawan
Mr. Sanjay Nijhawan

Welcome to the hospitality in the twenty first century: the last twenty years has witnessed the evolution of a global marketplace.  A global age demands acute global awareness, keeping up with demands from international guests requires foresight and keen planning.   

In a multi-cultural environment problems can occur when differences in hierarchy, status and protocol lead to poor communication and misunderstanding. 

Every society has numerous nuances that would make it irresponsible to suggest a uniform approach to understanding any country's social/business customs or etiquette. Yet, having a set of loose guidelines can assist in bettering awareness and avoiding offence.   

In my article "Five Essential Practices in Accommodating the International Guest" in the Hotel Business Review, I outline five essential practices that meet the growing demand for multi-cultural awareness within the hospitality industry. 

1. Effective linguistic communication and provisions: making things easier for your guest

2. An international menu: recognising and catering to foreign tastes

3. The media: keeping your guests feeling entertained and in touch with the world

4. Provisions for religious and cultural rituals: dealing with your guests religious needs sensitively

5. Diversity training & avoiding cultural faux pas: avoiding common misunderstandings 

As advocates of intercultural communication it’s our responsibility to ensure our staff members are trained in, and have a keen awareness of, the needs of the international guest in order to create a multi-cultural haven that guests will want to return to. 

Click here to read the full article

Sincerely, 

Sanjay Nijhawan

Chief Operating Officer

Guoman Hotels

0870 333 9280

Sanjay.nijhawan@guoman.co.uk



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