Insider: Tips on Analyzing and Driving Spa Revenue

By Elaine Fenard, Vice President of Spa Operations, Spa Strategy Inc. and Marchello Chimenti

Ms. Elaine Fenard

The hotel and resort segment of the spa industry is rapidly evolving and maturing with the result being heightened consumer expectations as well as heightened financial performance expectations being placed on management teams.  The most effective spa operators are those using increasingly sophisticated data collection tools who then use the insight gained to identify opportunities for enhanced value and new revenue streams.   

Driving revenue does not always necessitate extensive capital expense.  

In our article "Tips on Analyzing and Driving Spa Revenue" in the Hotel Business Review, you will read that creating value through enhancements to the guest experience translates into brand loyalty, repeat business, increased length of stay at the spa, increased spa retail spend, and rate premiums for spa services.  

Enhancements to the guests experience may include introducing arrival and departure rituals, re-evaluating the spa retail experience, offering a more diverse selection of value-added services within the relaxation/waiting spaces and greater focus on operational improvements including cross-departmental training programs and yield management systems.  

Click here to read the full article

Sincerely,  

Elaine Fenard

Vice President Spa Operations

Spa Strategy, Inc.

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