Insider: Adapting Your Brand for Global Markets

By Roger Hill, Founder & CEO, Gettys

Mr. Roger Hill

A browse by the business magazine section at the airport Hudson Newsstand or some quality time spent in front of CNBC, reveals the millennial business-place rebel yell of “emerging markets,” and “global economy.”   Everyone wants a piece of the global pie and the hospitality industry is at the forefront.  As we contemplate this growth, the questions become overwhelming.  How do you carve out your niche in the global market?   How do you ensure that your brand resonates in another culture?  How do you pitch your idea in a way that captures the imagination of another society? 

In my Hotel Business Review article, “Adapting Your Brand for Global Markets,” I share some of the secrets and solutions to taking your brand global.  Since Gettys opened its first international offices in Hong Kong September, 2007, many of the suggestions that I make below we hard-earned by our very own trial by fire.  However, they offer a glimpse of the fun, inspiring, challenging, and at times, humbling but always rewarding road to taking your brand to global markets. 

Click here to read the full article

Sincerely,  

Roger Hill

Founder & CEO

Gettys

312-836-1111

www.gettys.com