Insider: The Battle of Hotel Brand Standards and the Effect on the Bottom Line
By Nelson F. Migdal and Tara K. Gorman, Greenberg Traurig LLP
Mr. Nelson Migdal
Brand standards not only effect the guest experience, but they also effect the value placed on the hotel by hotel owners, lenders and investors. The juxtaposition between the desire of the brand to upgrade its brand standards and the desire of the hotel owner, lenders and investors to keep a tight grip on the bottom line can be complicated - and the brand standards are a critical component in the equation.
Our article in the Hotel Business Review, "The Battle of Hotel Brand Standards and the Effect on the Bottom Line" discusses the two components of brand standards - the physical standards and the operating standards and how each component effects the relationship between the owner and the brand manager as well as the bottom line. This compelling article will assist brands, owners, operators, lenders and equity investors alike as they carefully engage in the battle of hotel brand standards.
At Greenberg Traurig, we make it our business to make sure we stay one step ahead of what is happening in the all matters concerning the hospitality industry. With respect to franchise agreements, management agreements, organizational documents, commercial leasing, license agreements and acquisitions for hotels, resorts, condo hotels and similar matters, we have a wide variety of experience on behalf of both owners, operators and lenders. This article will give you a sense of what to look out for if you are considering navagating the complicated arena of brand standards.
Click here to read the full article
Sincerely,
Nelson Migdal
Tara Gorman
Greenberg Traurig LLP
202-331-3100
migdaln@gtlaw.com
gormant@gtlaw.com
